We are Hero & Outlaw.
You are already familiar with our work.
You just don't know it.
We have been behind multiple elections in the Czech Republic as well as many large commercial campaigns. We know how to handle a highly dynamic environment, fierce competition and the changing nature of products.
We succeeded in winning over
30 % of the market.
The market bought our work.
And our product was not Coca-Cola™.
We build your position from the ground. We show you the rules of the game as you have never seen it before. Positioning, branding, message, and, of course, execution.*
We can pride ourselves with multiple successful stories in the private sector.
* with a little help from our friends from McCann
We have worked for 5 out of the Forbes TOP 10 Czech business leaders.
And for 3 out of the TOP 10 Czech companies.
We have mastered FMCG, beauty, energy, public, private equity, transportation, real estate, healthcare and finance.
We have now come together with McCann to take up some of the most demanding tasks.
We do not want to do and won't do what someone else can do.
at the highest level.
Market positioning. Problem solving.
We use various tools for our work: hard data, advanced analytics, PR and PA, campaigns and events, visionary stories, and creative marketing.
We also help you grow your networks by providing our own. World-class execution by McCann gives our clients 100% delivery.
Just born to McCann family
That’s why we joined forces with McCann, the world’s largest advertising agency. McCann lends us its name, provides us with its production ecosystem and supports the comprehensive execution of all projects.
In return, Hero & Outlaw will become the new growth driver for McCann.
If you need strategic communications, advice on managing crises, brand strengthening or help with advocating an issue or winning an election,
give us a call.
Who We Are
Founder. A communications expert active in the PR and advertisement business for the last 10 years. His track record includes several of the biggest names in politics, business and Czech startup companies. Nowadays, Marek is also engaged in NGO project focusing on children with serious diagnoses.
Managing Director. An experienced PR professional with a history of working in the public relations and communications industry. Ivo combines a knowledge of and experience with the corporate, agency and public service environments. He is a skipper with more than 14 000 NM in his log-book.
Account Manager. Zuzana focuses on marketing communication and event management, drawing on the rich and diverse experience she gained before joining Hero & Outlaw. Her professional track record includes both corporate and startup projects in the financial, healthcare and cultural industries.
Project Manager. Lucie is working in PR and Communication for the last 10 years. Her focus was in sporting goods industry mainly as she was responsible for Nike. First in Czech and Slovakia and then last 5 years for CEE countries. She is also skilled in Brand Management and Digital and Social Marketing.
Senior consultant. Marcela is an experienced communications professional. She worked for more than 15 years in various national media outlets, and for another 10 years as PR manager for large corporations. For the most part of her career, she focused on the construction, transport, tourism and energy industries. Apart from communications, she enjoys flying as a private pilot.
Account manager. Johana has extensive experience managing non-profit projects and organizing cultural events. Her career path has so far included project management in both the public and private sectors. In her work, she has focused on the design and construction industries and related B2B communication in the domestic and international markets.
Hero & Outlaw a.s.
Máchova 21, 120 00 Praha 2
Riegrovy sady 28, 120 00 Praha 2
+ 420 725 785 750
Reg. no.: 07118724
Registered with Prague Municipal Court, dept. B, insert 23448