What is the current situation on the Czech market? The vast majority of online shops, companies and organizations send all customers from their database an identicalletter with identical offers. We see incorrect or non-existent polling. An inappropriate tone of voice. No possibility to respond. Those who talk to their customers at all often do so using automated questionnaires.
These huge e-mail databases, however, hide an enormous business and marketing potential: structuring offers all the way from marketing to storage.
There are plenty of players on the market, especially from the Big Four, who use their own custom solutions. We have developed our solution from scratch, as we always do when we create something. We have built a new data team consisting of analysts, sociologists, data and marketing experts.
These experts all have a deep knowledge of human and consumer psychology, and they are very well aware of the barriers that prevent customers from telling us how they feel and what they would appreciate.
We have measured what is probably the largest dataset in history, from which we have extracted segments that we are testing further. And that includes customers who did not respond to our outreach.
We are able to distinguish between customers who want to buy the same products over and over again and those who want to discover new products – and upsell both groups.